AIM Vs GOAL

We often use the words, 'aim', 'goal' and 'objective' to describe and specify the desired end-point for a person or an organisation engaged in a process of development or action.


A goal is a high-level, non-measurable statement concerning a broad, open-ended measure of achievement. For example, 'To develop the ability to guess the meaning of unknown words from context'. Typically, goals are vague in the sense that they do not specify a time period for completion or quantity.


The goal is the final point or level to reach at, and doing so in a sense brings closure to the aim that you had some time ago. A goal is a target or the desired result. The aim is the process of orienting yourself and your actions towards a goal or an ambition.




Aims are general statements that provide direction and/or identify an intention to act. Aims identify targets but these are not directly measurable. For example, 'Maria's aim is to lose weight. In education, aims state what a learner might learn or what the teacher might do.


An aim is like a relatively long-term plan of action. When you aim, you try to see the bigger picture.



Whereas Objectives are statements about what is to be achieved in concrete terms. These can be SMART--that is, Specific, Measurable, Achievable, Realistic, and Timed. For example, 'Read all 500 pages of the course textbook by the end of the semester.' In education, objectives are specific statements about what a learner will be able to do (or do better) as a result of a particular objective

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