Updated: Jul 18
Every startup is struggling to get or to attract or connect with customers, because of the pandemic.
Are you the one who is looking for customers?
A Startup Marketing Strategy is a marketing plan that fits the limited budget of a startup and promises quicker growth than traditional marketing strategies. This strategy can either include some growth hacking or growth marketing, depending on whether you need fast results or a solid base to build your business on.
The biggest risk is not taking any risk. In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks. - Mark Zuckerberg
Don't be afraid to try
There is no fixed formula for marketing. But consistency is a must. In other words, the secret of successful marketing is to step in in the market. let the customer will review your product and decide. You don't have the option to just observe the market scenario, but be ready to face every situation in the market.
If you are sure and confident about your solution that it is going to solve 'this problem, then why to afraid? Yes, the market response won't be as expected from day one. But you to be ' there'
Add something ' extra '
Extra can be the extra risk, extra campaigns, extra inventions... But it is necessary to be 'extra' to stand out from the crowd. Try some additions ...
Don’t be afraid to go wild with your advertising campaign.
The first idea that comes to your mind, with just little editing, %70, turns out to be the best idea.
Don’t be afraid to contact that big name with the fear of a negative reply. What could you possibly lose by only reaching out to someone who’s already in the place you wanna be?
Don't rely on traditional tools of marketing :
As your product or service is unique, how can you expect your target customer to attract to your product or services, through the same conventional roads?
Your marketing strategy must be unique.
Don't just rely on traditional ways, but invent and reinvent the ' innovative' ways to reach yours to your target. Don't wait for the customer to approach you, reach doorsteps.
ALL THE BEST