Do you think that BRANDING, as a second thought?
“ I just started my startup. I don’t need any branding as such. !! “
“ My network is vast. I don’t really need branding. “
W A I T ...
If your thoughts are matching with it, then you are simply doing a BIG MISTAKE. If you are an entrepreneur, then you just don't have the choice to ignore branding or postpone it.
Branding is one of the most important aspects of the business. You may have a business in the B2B sector or in B2C, whether it is large or small, established or just started, branding is a must.
Branding is the first impression you give to the audience. It is the direct reflection of what customers are should expect from you. It helps your customers to differentiate between you and your customers. For small businesses especially, it’s important to attract and retain loyal customers and branding will do just that.
A strong brand is more than just a logo — it's reflected in everything from your customer service style, staff uniforms, business cards, and premises to your marketing materials and advertising.
Startup owners or small business owners, also need to work on Personal Branding. Yes, it is the strategy for promoting and establishing you as Entrepreneur / Product Owner / Innovator, based on the type of product or service, you are affering. Personal branding includes your industry expertise, skills, experience, the kind of person you are and what you stand for. Be clear about personal and business backgrounds. Many entrepreneurs create ambiguous identities, which affects your offerings.
While designing the brand strategy, be clear about how, what, where, when, and to whom you plan to communicate and going to deliver your " brand message ". These some of the advantages of consistent branding : -
Helps you to stand out in the market
Increases your Creditability
Helps to attract 'ideal' clients
Increases the referrals
Leads to string brand equity
Makes it easier to introduce a new product or service to the market.
Now, what are you waiting for?
Start working on your brand strategy and remember to share your experiences with us ...