Whether your organization is one day old or 365 days old, you have to write the profile of your organization. Your "About Us" can't replace your company profile nor can be an excuse to move away from the to write or compiling a company profile.
It’s quite easy to skip over company profiles and simply write a cut-and-dry “about” page that doesn’t tell much about you.
Company profiles go a step beyond the standard “about” page by sharing how your company got started down to where it is today — and why you continue to serve customers.
Here are some of the reasons why having a company profile is important:
A company profile will differentiate your brand.
A company profile will naturally describe what makes your company unique. It will automatically differentiate your brand because no other company has the exact same founding story and reason for existing that you do. Your history and values are integral parts of a brand positioning strategy, and a company profile is the one place where you can mention these pieces of information without it feeling extraneous or out-of-place.
A company profile may justify a higher price point.
If you go into detail about your production values or ethically sourced materials, you may be able to justify a higher price point for your products and services. For instance, Starbucks’ coffee may not necessarily be better than Dunkin’ Donuts’ coffee — but because Starbucks goes into detail about its high-quality ingredients, it immediately creates the sense that you’ll be paying a premium for its goods.
A company profile will build your reputation.
What do you want to be known for? As the company that started as a small family-owned shop but then grew into a billion-dollar enterprise? Is the company that places sustainability and ethics at the forefront of its efforts? You can build your reputation through marketing, service, and sales campaigns, but it all begins with the company profile.
Who you are, where you come from, and why you exist will create the groundwork needed for fostering a positive reputation.
The importance of creating a company profile can’t be overstated, but if you’re not sure how to write one, don’t fret — below, we go over what you should include in your profile.
Your company profile shouldn’t be a regurgitation of your “about us” page — though your company profile can certainly be part of your “about us” page. The truth is, a company profile is less about what you do than about why you do it and how you got started doing it.
Here’s a handy list of things you should include in your company profile:
Your business name
The year you were founded
Your founder’s name
Your original business name, if you had one
The original reason your business was founded (or the former vision or mission for the company)
How that reason, mission, or vision changed over the years
A description of your products and services
Your current mission and vision statement
Your motto or slogan
Your company values
In your company profile, you should strive to describe how you solve customers’ pain, what problems you seek to solve, and why you’re different from the competition. Those three pieces of information should be infused into every section of your company profile, as opposed to having dedicated sections.
If you’re not sure how to get started, below we'll explore some of the most creative company profile examples. That way, you can create a company profile that will attract and engage the right audience. Once you're done perusing these impressive examples, take a look at our template to get started designing your own.