24 winners of 8 preliminary rounds competed in the finals

The finals of the unique Cooking Contest called “PAU"SHE"TIK Cooking competition” held in the city on Sunday at Institute of Hotel Management Catering Technology and Applied Nutrition at DD Colony, Vidyanagar in Hyderabad.

The contest is an initiative of COWE and Hands in Hospitality Chef’s Association.

Twenty four winners from eight preliminary contests held across two Telugu States at Vijayawada, Rajahmundry, Nellore, Vishakhapatnam, Karimnagar, Warangal, Nizamabad and Jadcherla/Mahboobnagar competed in the finals.

These twenty women, mostly home makers aged between 35 to 65 reach finals competing with 720 women. They were given two hours time to cook three dishes-Starter, One Main-course dish and a dessert.

Five member judges panel tasted the food and judged based on healthiness ingredients used to cook, presentation, cleanliness, least amount of wastage and other parameters.

All most all cooked healthy food as Paushtik was the theme. Older women proved their mettle over younger women. The beauty of the contest was the fusion food. The old participants cooked old type dishes in modern trend in terms ingredients, cooking method and presentation observed a chef Chinnam Raju of HIHCA.

Unnecessary food waste has been an issue always. But this time it is observed that they had least wastage, which is great performance said Chefs Raju and Srinivas, who were also part of the judging panel.

The winners will be declared in a function organised especially for this purpose on Monday at Hotel Tourism Plaza, Greenlands. The participants who stands first will walk away Kitchen Queen title besides prizes. Two others will be runners up. The winners will walk away with first prize 43 inch TV; Second prize 324 litre refrigerator and third prize Microwave Oven. All the participants will be given away Induction heat shared Madhu Tyagi, COWE (Confederation of Women Entrepreneurs of India )National President

It is a two month long contest. The preliminary rounds of the competitions were held in four cities each of Telangana and Andhra Pradesh. Three toppers of each city were selected for finals.

Prior to the finals, a workshop for the participants was organised in the morning. In the afternoon. they had a live kitchen where they cooked their food.


It is a unique Cookery Contest with a purpose to spot rural women with entrepreneurial aspirations, shared Jyotsna, President, COWE Telangana. The route chosen was a cookery contest. Through these contests COWE and its partners tried to spot talent in rural women with entrepreneurial aspirations and subsequently COWE will put in efforts to turn those rural women into food entrepreneurs.

The Hyderabad based, home grown national body of women entrepreneurs, the Confederation of Women Entrepreneurs of India (COWE) aims to turn 25 rural women into food entrepreneurs through their novel initiative called “PAU"SHE"TIK Cooking competition”, titled “Mera Swad Mera Swaasth”.

About 720 rural women participated in these contests. 35% of these women will be converted into women entrepreneurs in near future, COWE informed.

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