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Brand India is shining, it is a ‘force to reckon’. Brand TG is progressive: Well Known Brand Guru Arvind Vijay Mohan

FICCI Ladies Organization (FLO) Hyderabad organized a session “ MAGNETIC BRANDS " in a city hotel on Wednesday.   


Mr. Arvind Vijay Mohan, Founder and CEO, of Artery India & Luxury Brand Story Craftsman, an art researcher and art advisor interacted with Priya Gazdar, Chairperson of FLO Hyderabad. 

 

Mr. Arvind Vijay Mohan with Priya Gazdar, Chairperson, FLO

Giving her opening remarks Priya Gazdar said Guccio Gucci took 30 years for its founder, a lift boy in Hotel Savoy turned entrepreneur to establish and grow his brand and become profitable. 100 years after he left Savoy, the hotel commemorated their shared legacy by displaying the Gucci Aria Collection on its premises. As of 2024, Gucci is reckoned as the 4th most valuable luxury brand worldwide!

 

Luxury is a global phenomenon of consumption that addresses the desires - not to be confused with needs - of very specific audiences. Luxury is a state of mind…and a way of life. It is not about adapting to current trends but about creating new ones she added.

 

In today’s conversation with India’s most followed brand story craftsman, Priya said, we will unravel the how, why, what and where of some of the world’s leading luxury brands, and explore their aesthetical universe.

 

He was in conversation with Priya Gazdar, Chairperson of FICCI Ladies Organisation (FLO), Hyderabad Chapter. Talking through Priya to a packed hall full of FLO members and a few guests, Arvind Vijay Mohan shared his lifetime experiences and insights into brand stories and art scenarios.  He shared his journey of art appreciation, brand story craftsmanship and stories of many successful international brands.

 

On the personal front, he said that he belonged to a family of art teachers. “ I grew up in the world of art.  My involvement was never planned or calculated. Art Strategy became defunct.  Brand Story Craftsmanship followed later.   It all just happened organically”, he said.


Giving insights into Art history, he said that art has a strong history of investment.  Leonardo made a $ 450 million splash. He shared stories of many successful brands.  Not many of them were Indian brands. That led to a question by the audience, why Indian brands are not doing well in that luxury segment? 


Arvind Vijay Mohan

Arvind Vijay Mohan replied that Indian Brands will have the potential to go global if they are original, and quality-focused. Strict Quality consciousness and originality of thought will take them places. But, the matter of the fact is that many so-called top products of the present moment are derivative brands, he said.

 

He spoke about how Apple, IBM, Nike, Burt’s Bees, Old Spice, Marlboro, Paper Boat, Patek Phillippe, Rolex Watches, and Rolls Royce Classic and their success formulas and their brand narratives.

 

He spoke at length about Patek Phillippe, why are Patek Philippe watches so prestigious and why are they favorites amongst investors and collectors?

 

Patek Philippe is known for producing high-end and high-complication dress watches and is considered by many to be the most prestigious luxury watch brand, he explained.  

 

Similarly, he revealed many untold aspects of brands such as why Rolls Royce doesn’t advertise. And why it doesn’t participate in any auto expos of the world. It plays on the psychology of exclusivity, he said and added that it positions itself as more than just a car; it's a symbol of status, elegance, and exclusivity, he added.


Replying to media questions on how he sees Telangana State as a brand, he said Brand TG is progressive. Brand Cyberabad is fascinating.



Commenting on Brand India he said it is a “force to reckon”.  The whole world acknowledges the brand India now.  International views of India are very positive, progressive, most happening, he added.


When asked about the art investment scenario in India, he said never see art as an investment.  Art is a cultural investment. There is a pride in seeing it that way, he explained.

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