FLO played a vital role in changing the social fabric of India: Smt Gadwal Vijayalakshmi

FLO's signature event, Styletatva, Edition 2, the Bahubali of all Fashion and Lifestyle Exhibitions kicked off here in the city at Hitex on Friday afternoon. It will be held in the city at Hitex from June 17 to 19 for three days.

FICCI Ladies Organisation (FLO), Hyderabad Chapter. FLO is the women's wing of the Federation of Indian Chamber of Commerce & Industry (FICCI). It is a 38-year-old body. It is an all-India forum for women.

Mayor Gadwal Vijayalakshmi inaugurated FLO StyleTatva-- Bahubali of all Fashion and Lifestyle Exhibitions

Pinky Reddy, Past National President of FLO said Style Tatva edition two is the result of the mammoth effort put into curating the show. Attention is paid to finer details. I understand that the layout is planned intelligently, with designated sections for each line of products, keeping in mind the visitors' convenience, navigation and experience. She congratulated Shubhraa, Chairperson for leading the team so effectively.

The preview for the creme de la creme of the city is held today from 12noon onwards. It was a preview for the elite crowd. From tomorrow onwards it will be open to the public from 10 am to 8 pm on 18th and 19th June.

Addressing the gathering immediately after its inauguration Mayor of Hyderabad and Gadwal Vijayalakshmi congratulated FLO for putting up a massive show. FLO played a vital role in changing the social fabric of India: Mayor Hyderabad, she said.

I am happy to note that it has a special pavilion to help Narayanpet Weavers to showcase their products and offerings. Mayor expressed her keenness in knowing more about FLO and its activities.


Style Tatva has 231 stalls. It has a separate pavilion for Narayanpet Weavers and Startups.

The separate Artisanal Pavilion featured weavers, craftspersons, makers of food, holy waste, and natural bath and body care products.

The Weavers Pavilion also featured Palm Leaf Craft; Bamboo Articles, Narayanpet Sarees, Immunity Tea Powder, and Herbal Products.

Mr. Shivakumar of Bhagyalakshmamma Handicrafts showcased bamboo products including a bullet(Motor Vehicle) made from Bamboo, which costs Rs 4000/- was put up for sale. A hair clip made out of bamboo and the bullet are testimony to their craftsmanship.

Argentum Arts which is known for silver art has exhibited one of its kind 92.5% Silverware, home decor silver arts which people are proud to own. Some of these include Grand Father Clock made from 39kgs silver. They have also exhibited silverware of Karimnagar Art, which is made with Hands.

D. R. Raanka Bros from Chennai showcased a Pure Silver Console Table of 11 kgs weight and a Dining Table made out of 18kg pure silver and costs Rs 22 lakh.

Prof Jayashankar Telangana State Agriculture University’s Millet Processing & Incubation Center had a stall among others.

Entry to the show is through a nominal fee of Rs 100/-. It is spread over 45000 sft, it will have 231 stalls. The organizers are expecting a footfall of 10,000 to 12,000 in the three days put together.

Giving her opening remarks Shubhraa Maheshwari, Chairperson of FLO said the year 2022 is the year of stronger she for all of us at FLO. Style Tatva is a nationwide platform and offers several business opportunities to women. Style Tatva will be our sustainable brand and it will be an annual feature she declared. Through this edition, we are empowering weavers of Narayanpet weavers and enabling them to showcase their products

The inaugural program was graced by FLO past chairpersons and members.

It has a luxurious business lounge for networking.

Our objective through FLO StyleTatva, Shubhraa adds is to empower women by supporting their enterprise quotient.

Sona Chatwani, one of the two mentors said it is a not-for-profit initiative. Part of the proceeds will be channelled to empower women through some select projects.

Speaking further Shubhraa adds that the maiden edition held in 2019 was a runaway success. It had 207 stalls and hosted over 8000 shoppers. Over 175 brands were showcased. It recorded a turnover close to INR 6 crore.

It is a B2B event which will enable meaningful and purposeful, business-oriented engagements and dialogues for win-win partnerships, and collaborations, another Mentor Ajita Reddy explained.

An event of this magnitude, Ritu Shah says, is also aimed to help and contribute to the rebooting process of the economy.

"We want FLO StyleTatva to be the epicentre of Hyderabad's conversations", says Sona Chatwani, Past Chairperson and creator of brand FLO StyleTatva and mentor for the edition 2. It is a perfect platform for the advancement of enterprise in a setting that is business-like and hospitable at the same time, she adds.

FLO represents over 8000 women entrepreneurs and professionals across India. FLO has been promoting entrepreneurship and professional excellence among women

The objective of the organization is to encourage and facilitate women to showcase their talents, skills, experiences and energies across sectors and verticals of the economy, for a truly inclusive economic growth trajectory.

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