Updated: Jun 16, 2021
Know more about EdTech and its future in India
1. How welcoming is the Indian audience to EdTech platforms?
While one would expect Indian parents to be wary of EdTech and ‘all-things-internet’, that has hardly been the case. Indian audiences are slowly but surely warming up to the idea of Educational Technology and the platforms associated with it.
To put things into perspective, a report by BARC India noted a 30% increase in the time spent on educational apps on smartphones amid the lockdown, while another web survey found that the EdTech segment has seen a 26% year-on-year increase in its user base between April 2019 to March 2020. This shows that the concept is well-received by the Indian audiences.
Also, owing to the general advent of technology and the pandemic and resulting lockdowns, there has been a significant behavioral shift in the mindset of Indian parents. They have had the opportunity to witness the benefits of online educational forums first-hand and have therefore shown willingness to continue using them. Since EdTech platforms extend flexibility and a more interactive format, kids too have taken well to them.
2. What is the future of EdTech platforms in India?
EdTech is bound to grow in today’s digital era, and the pandemic has been a watershed for its drastic advancement. As evident from the widespread adoption of online and EdTech platforms at the moment, the future of the industry is promising, to say the least.
Education Technology has enabled a supplementary education or coaching opportunity for learners and has opened new avenues of knowledge for everyone. With the help of it, a student can access a Harvard university course from the comforts of his home in Mumbai, while a 7-year-old can learn concepts of Vedic Math or English Communication Skills with the help of a mobile app in a remote village.
EdTech has clearly dispensed barriers such as age and location to bring relevant and accessible means of knowledge to all. It is for this reason that I don’t see anyone staying wary of its benefits or use for long.
3. What made you venture into an EdTech platform, and how do you think it is beneficial?
Being an ardent academist, I have observed how education has evolved in my own personal experience - from textbooks and classroom lectures to more interactive platforms promising greater educational access to all.
At this juncture, I saw the boom of EdTech in the west and how it could do wonders in India. The world was clearly moving towards tech platforms for education, and the pandemic only accelerated both the need and acceptance of EdTech. Bearing in mind the above factors, the idea of Xtraview, which allows students to improve and showcase their communication skills on digital platforms, was born.
In my humble opinion, EdTech democratizes education. It works beyond geographic barriers and allows access to high-quality resources for a larger market. And it is this very notion that fuels us at Xtraview. Our endeavor is to revolutionize learning and fulfill the purpose and demands of learning in an efficient and accessible manner.
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