Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Here, the two key concepts include activities from creation to customer. To take the Voice of Customer (VOC), “what is wanted,” and transform it into a “how do we do it” is a mixture of science and art. Also important is how to manage and sustain the product life cycle using various analytical tools such as forecasting.
Marketing and Sales are two different functions and require a different skill set. Good marketing practice serves as the foundation for sales.
The business has only two functions; Marketing and Innovation. - Peter Drucker
Nowadays, not only the corporate world but the religious organizations like temples, churches, different trusts devoted to a religious cause, has their own marketing departments.
In order to run a successful small business, you need to devote a sizable percentage of your budget to marketing.
Marketing is so important, as -
provides the ability to inform about your product or service
invents people / target
solves the problem of customer engagement
creates needs and wants
it is the means of sustainability of an organization
transforms small businesses into multi-billion business
it is essential for the growth of the business
Marketing is not just a function, but a way of doing business. Without marketing, growth is pretty much impossible.
So, don't wait and design your marketing strategy...