Updated: Jul 28
Whether you are an owner of a small business or handling multiple businesses or you can an entrepreneur struggling to establish yourself, you have to work on the strong identity of your organization.
Whether it's marketing or manufacturing operations, everything you need to in the organization starts with identity, the organization identity.
Organizational identity is the principal characteristic of an organization, which makes the organization unique and meaningful.
And because it is of such strategic importance, a strong identity drives tremendous value through your organization.
1. Develops a sense of the culture
Positive Organizational identity gives a sense of the culture or personality of the business. Everyone is well aware of his or her role, in the organization, which results in an increase in overall positive output.
2. Stand out in competition
A uniform and consistent identity helps an organization to stood out first, irrespective of strong competition.
Consistently change in the identity of an organization (though is necessary, sometimes) gives rise to unnecessary confusion, in the mind of the stakeholders. An organization needs to make extra efforts, consciously, to clear the clutter, which needs extra time, energy, and manhours.
3. Builds trust
Synchronous identities share a message that the company is serious about being successful. It gives the customer a sense of trust.
Maintaining the synch in your identity is essential because it reinforces the brand identity at every point that the customer encounters you. So it is important to consider all the touchpoints such as social networking platforms, newsletters, advertising posters, and email marketing, sales brochures, etc.
4. Attract stakeholders
In creating a consistent identity, a company is ensuring that it will be recognized and remembered.
A customer or stakeholders can sense the consistent efforts, to establish a consistent identity. Investors are also looking for such stable and sustainable organizations, irrespective of the turnovers.
5. Improves customer awareness
A strong identity can improve customer awareness and can increase a company's competitive edge. Strongly supports to stand as a brand in the market.
A customer can recognize the logo of a brand which can instantly evoke a feeling of trust. A good example is TATA - you see the logo, you instantly know you are getting a quality product.
in one sentence we can summarize the benefits of strong identity as the difference between success and failure for an organization.
Don't think again... work on your own identity and share your experiences with us...
All the best for establishing the strong identity